Top Beauty Retail Apps on Android in Romania: Q2 2025

In the second quarter of 2025, several beauty retail applications on the Android platform showed varied performance trends in Romania. According to data from Sensor Tower, these apps experienced fluctuations in downloads and active users.

Mein dm saw weekly downloads peak at around 16.7K in early April, before experiencing a gradual decline to approximately 9.6K by the end of June. Its weekly active user count began at 385K and increased to a high of 492K in early May, before tapering off to 370K at the quarter's close.

Notino: perfumes and cosmetics maintained a steady download rate throughout the quarter, with a notable rise to 6.9K in early May. Active users fluctuated slightly, starting at 183K and ending at 158K.

Sephora - Make-up, Beauty experienced a surge in downloads mid-June, reaching 2.7K, though overall numbers remained modest. Active users decreased from 60K to 51K over the quarter, despite a brief increase in late June.

Douglas Parfumerie & Cosmetice downloads were relatively low, with a significant spike to 3.2K in mid-June. This app did not report active user data.

Cupio downloads started small but rose to 1.9K in mid-April before settling to around 600 by the end of the quarter. Active user data was not available for this app.

For more detailed insights and data on these trends, visit Sensor Tower.